Dibs.
Integrated marketing campaign promoting eco-friendly commuting initiatives across California’s Central Valley.
Campaign Design • Social Media Graphics • Print Collateral • Infographics • Marketing Campaign Concepts • Educational Communication
Let’s talk about what I do!
As part of a collaborative design team, I helped develop creative campaign concepts and visual strategies for Dibs Smart Travel. My role focused on designing engaging print, web, and social media materials that communicated transportation alternatives in a fun, approachable, and easy-to-understand way.
The campaign combined educational messaging, community outreach, and data-driven infographics to encourage biking, carpooling, public transportation, and other sustainable commuting habits throughout the region.
Project completed during my time at MHD Group.
Design Team:
Marcia Herrmann, Creative Director
Paul Martino, Art Director
Taylor Jane, Lead Designer